{"id":359,"date":"2020-04-22T10:35:00","date_gmt":"2020-04-22T09:35:00","guid":{"rendered":"http:\/\/blog.keeze.co\/?p=359"},"modified":"2023-12-12T12:20:15","modified_gmt":"2023-12-12T11:20:15","slug":"apres-confinement-une-societe-plus-responsable","status":"publish","type":"post","link":"https:\/\/keeze.co\/blog\/apres-confinement-une-societe-plus-responsable\/","title":{"rendered":"Apr\u00e8s confinement : une soci\u00e9t\u00e9 plus responsable ?"},"content":{"rendered":"\n<p><em><span style=\"font-weight: 400;\">Plusieurs semaines pass\u00e9es \u00e0 travailler depuis chez soi, seul, en famille, \u00e0 la campagne, en ville, le confinement im<\/span><span style=\"font-weight: 400;\">pos\u00e9 pour lutter contre le COVID-19 sera sans aucun doute \u00e0 l\u2019origine de diverses \u00e9volutions <\/span><span style=\"font-weight: 400;\">pour notre soci\u00e9t\u00e9.<\/span><\/em><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">Que \u00e7a soit pour les pouvoirs publics ou bien dans notre mani\u00e8re de consommer<\/span><\/em>.<em><span style=\"font-weight: 400;\"> Cette crise laisse pr\u00e9sager des changements d\u2019envergure jusqu\u2019\u00e0 dans notre mani\u00e8re de travailler et d\u2019appr\u00e9hender le travail.<\/span><\/em><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul>\n<li> <b style=\"font-size: 20px;\">Un \u00e9tat protecteur et souverain<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Relev\u00e9e par Natixis dans son <\/span><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.research.natixis.com\/Site\/en\/publication\/m5s-lx5Bbb92bmN3Rt3wlOH-FfouhppovZfIyfsy2hw%3D?from=email\"><span style=\"font-weight: 400;\">Flash \u00e9conomie<\/span><\/a><\/span><span style=\"font-weight: 400;\"> du 30 mars, la crise d\u2019envergure que nous traversons changera fondamentalement notre soci\u00e9t\u00e9. <\/span>M<span style=\"font-weight: 400;\">ais aussi l\u2019attribution du budget par les pouvoirs publics notamment en privil\u00e9giant trois secteurs sociaux importants :<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; une hausse durable des d\u00e9penses de sant\u00e9<br>&#8211; un syst\u00e8me plus solide de soutien aux entreprises<br>&#8211; un soutien plus important face au ch\u00f4mage<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u2019aust\u00e9rit\u00e9 budg\u00e9taire tr\u00e8s prononc\u00e9e en Europe risque d\u2019\u00eatre revue au profit du budget allou\u00e9 \u00e0 des fonctions publiques essentielles comme la sant\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La protection sociale dans son ensemble semble \u00eatre indispensable \u00e0 la survie \u00e9conomique d\u2019un pays en temps de crise. De l\u2019indemnisation d\u00e9cente du ch\u00f4mage \u00e0 la couverture maladie<\/span>.<span style=\"font-weight: 400;\"> Il est essentiel de restructurer la protection sociale afin d\u2019\u00e9viter des cas dramatiques comme ce fut le cas aux Etats-Unis.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cette crise est notamment une prise de conscience de l\u2019importance de produire nationalement certains produits essentiels. Des produits pharmaceutiques en passant par les nouvelles technologie<\/span>.<span style=\"font-weight: 400;\"> Cette crise nous aura appris que nous ne pouvons d\u00e9pendre enti\u00e8rement de la manufacture d\u2019autres pays. Pourquoi pas alors relocaliser sur le territoire certaines industries ? Il conviendrait \u00e9galement d\u2019accorder de l\u2019importance \u00e0 une consommation plus responsable.<\/span><\/p>\n\n\n\n<ul>\n<li> <b style=\"font-size: 20px;\">Une soci\u00e9t\u00e9 solidaire et consciente<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">La crise du COVID-19 a mis en avant la n\u00e9cessit\u00e9 de se concentrer sur une consommation plus r\u00e9gionale. D<\/span>ans le but<span style=\"font-weight: 400;\"> d\u2019\u00e9viter les ruptures brutales que l\u2019on a pu conna\u00eetre ; quand un pays stoppe sa production, c\u2019est toute une cha\u00eene de valeur qui s\u2019arr\u00eate. Le retour \u00e0 des cha\u00eenes plus r\u00e9gionales a l\u2019avantage de mieux r\u00e9partir les risques. <\/span>M<span style=\"font-weight: 400;\">ais aussi d\u2019une fragilit\u00e9 moindre de l\u2019ensemble du syst\u00e8me comme l\u2019explique Natixis dans son <\/span><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.research.natixis.com\/Site\/en\/publication\/m5s-lx5Bbb92bmN3Rt3wlOH-FfouhppovZfIyfsy2hw%3D?from=email\"><span style=\"font-weight: 400;\">Flash \u00e9conomie<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u2019est \u00e9galement la promesse d\u2019un retour \u00e0 une soci\u00e9t\u00e9 de consommation plus raisonnable, raisonn\u00e9e et responsable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Si la sociologue am\u00e9ricaine Sherry Turkle publiait en 2010 son ouvrage Seuls ensemble et pr\u00f4nait l\u2019isolement virtuel malgr\u00e9 le fait que nous soyons physiquement ensemble<\/span>.<span style=\"font-weight: 400;\"> <\/span>I<span style=\"font-weight: 400;\">l semblerait que le confinement ait renvers\u00e9 la tendance. Isol\u00e9 physiquement, les nouvelles technologies nous permettent aujourd\u2019hui de cr\u00e9er un lien social important. E<\/span>t <span style=\"font-weight: 400;\">qui va sans doute s\u2019exprimer dans un besoin de collectif d\u2019autant plus important dans la soci\u00e9t\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les petites actions mises en place pour aider son prochain dans le cadre du confinement traduisent une n\u00e9cessit\u00e9 de penser ensemble plut\u00f4t qu\u2019individuellement. Les valeurs de solidarit\u00e9 et de bienveillance doivent \u00eatre d\u00e9fendues. Pour les entreprises, ce d\u00e9sir de collectif s\u2019imposera par une strat\u00e9gie RSE d\u2019autant plus pouss\u00e9e et aboutie.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Si l\u2019environnement, l\u2019harmonie sociale et l\u2019\u00e9panouissement personnel semblaient \u00eatre une priorit\u00e9 avant la crise, ils le sauront d\u2019autant plus une fois le confinement lev\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ces priorit\u00e9s se ressentiront sur plusieurs \u00e9chelles que \u00e7a soit dans notre vie personnelle ou professionnelle.<\/span><\/p>\n\n\n\n<ul>\n<li> <b style=\"font-size: 20px;\">Vie en ligne, lien social et t\u00e9l\u00e9travail<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">La distanciation sociale aura \u00e9t\u00e9 l\u2019occasion de s\u2019immerger encore un peu plus dans la d\u00e9mat\u00e9rialisation de nos modes de vie. Netflix, Spotify, la consommation d\u00e9mat\u00e9rialis\u00e9e de la culture a \u00e9t\u00e9 et est toujours en croissance. Cette p\u00e9riode de confinement n\u2019a d\u2019ailleurs fait qu\u2019accro\u00eetre la consommation de produits culturels on-line. Cette d\u00e9mat\u00e9rialisation des modes de vie se fait \u00e9galement ressentir sur d\u2019autres pratiques. <\/span>C<span style=\"font-weight: 400;\">omme l\u2019\u00e9ducation \u00e0 distance, la vente et livraison ou bien encore la m\u00e9decine.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Parmi les nouvelles pratiques qui ont \u00e9merg\u00e9 durant ce mois de confinemen<\/span>t.<span style=\"font-weight: 400;\"> <\/span>L<span style=\"font-weight: 400;\">a t\u00e9l\u00e9consultation est aucun doute un vecteur important pour la Medtech. Selon le CNAM (Caisse nationale d\u2019assurance maladie), pr\u00e8s d\u2019une consultation sur dix ont \u00e9t\u00e9 r\u00e9alis\u00e9es \u00e0 distance entre le 23 et 29 mars. <\/span>C<span style=\"font-weight: 400;\">ontre moins de 1 % avant l\u2019\u00e9pid\u00e9mie. De la consultation en passant par la surveillance de l\u2019\u00e9volution de la maladie voire m\u00eame la prescription d\u2019une ordonnance<\/span>.<span style=\"font-weight: 400;\"> <\/span>I<span style=\"font-weight: 400;\">l est d<\/span>\u00e9sormais <span style=\"font-weight: 400;\">possible de b\u00e9n\u00e9ficier du suivi m\u00e9dical sans avoir \u00e0 sortir de chez soi. Vous pourrez d\u2019ailleurs d\u00e9couvrir ces avanc\u00e9es technologiques dans un tr\u00e8s bon article de <span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.maddyness.com\/2020\/04\/02\/medtech-coronavirus-teleconsultation\/\">Maddyness<\/a><\/span> mais aussi gr\u00e2ce au test r\u00e9alis\u00e9 par le <span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.huffingtonpost.fr\/entry\/coronavirus-teleconsultation_fr_5e6920f6c5b60557280fb843\">Huffington Post<\/a><\/span>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Face \u00e0 tant d\u2019\u00e9cran, il est tout de m\u00eame important de souligner qu\u2019une p\u00e9riode d\u2019isolement aussi longue nous incitera sans aucun doute \u00e0 recr\u00e9er le lien social par la suite. Selon une <span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.huffingtonpost.fr\/entry\/apres-le-coronavirus-notre-societe-va-changer-et-confirmer-ces-6-tendances_fr_5e7254c6c5b6f5b7c53cd8d5\">\u00e9tude de Sociovision<\/a><\/span> (groupe Ifop) men\u00e9e en 2019. <\/span>E<span style=\"font-weight: 400;\">t \u00e9tudi\u00e9e \u00e0 nouveau suite \u00e0 la crise sanitaire, 73 % des Fran\u00e7ais \u00e9taient en accord avec l\u2019affirmation suivante : \u201c J\u2019aimerais revenir \u00e0 l\u2019essentiel, me concentrer sur ce qui compte vraiment pour moi \u201d. Faute de temps, jusqu\u2019\u00e0 pr\u00e9sent, cette envie contrari\u00e9e est d\u00e9sormais possible gr\u00e2ce au confinement. Si les applications de messageries instantan\u00e9es et de vid\u00e9oconf\u00e9rence ont \u00e9t\u00e9 prises d\u2019assaut<\/span>.<span style=\"font-weight: 400;\"> <\/span>N<span style=\"font-weight: 400;\">ul doute que ce temps accord\u00e9 \u00e0 nos proches se retrouvera prochainement transcrit dans des moments pass\u00e9s en dehors, en famille ou entre amis.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Enfin, il est probable que notre mani\u00e8re d\u2019appr\u00e9hender le travail change \u00e9galement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Si le t\u00e9l\u00e9travail connaissait un essor certain<\/span>.<span style=\"font-weight: 400;\"> <\/span>C<span style=\"font-weight: 400;\">ette crise nous aura appris que notre espace de travail peut \u00eatre recr\u00e9\u00e9 en dehors des locaux de notre entreprise. Selon Sociovision, 1 salari\u00e9 sur 2 souhaite qu\u2019il soit plus r\u00e9current de travailler en dehors des bureaux. Que \u00e7a soit chez soi ou dans des salles d\u00e9di\u00e9es, les formes de travail vont se multiplier. <\/span>N<span style=\"font-weight: 400;\">otamment pour permettre de recr\u00e9er du lien que \u00e7a soit lors de s\u00e9minaires ext\u00e9rieurs ou bien m\u00eame en d\u00e9localisant des r\u00e9unions plus traditionnelles dans des salles comme celle que nous proposons chez <\/span><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/keeze.co\/\"><span style=\"font-weight: 400;\">Keeze<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n\n\n\n<ul>\n<li> <b style=\"font-size: 20px;\">Keeze : Partager, s\u2019inspirer et se retrouver : oui, mais en s\u00e9curit\u00e9<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Vous le savez chacun de vos \u00e9v\u00e9nements est important et nous oeuvrons chaque jour pour vous accompagner au mieux dans leur organisation. Nous avons pour objectif de toujours placer l\u2019humain au centre de tout ce que nous entreprenons \u00e0 vos c\u00f4t\u00e9s. Choisir un de nos espaces c\u2019est choisir un r\u00e9el instant de partage dans un lieu privatif enti\u00e8rement d\u00e9di\u00e9 \u00e0 votre \u00e9v\u00e9nement. Tout est mis en place pour que vous vous sentiez en coh\u00e9sion durant votre \u00e9v\u00e9nement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeze s\u2019engage et souhaite encore avancer sur le chemin de la responsabilit\u00e9 sociale et environnementale de nos espaces et, par cons\u00e9quent, de vos \u00e9v\u00e9nements !<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cette d\u00e9marche RSE, de plus en plus importante dans le d\u00e9veloppement de chaque entreprise, est au coeur de notre activit\u00e9. Vous retrouverez d\u2019ailleurs <\/span><span style=\"color: #808080;\"><span style=\"font-weight: 400;\">tous nos conseils pour vous engager vous aussi<\/span><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pour l\u2019\u00e9quipe, notre engagement prend plusieurs formes qui sont toutes amen\u00e9es \u00e0 \u00e9voluer :<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Une d\u00e9marche engag\u00e9e : nous avons choisi d\u2019oeuvrer au c\u00f4t\u00e9 des <\/span><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.restosducoeur.org\/faire-un-don-en-nature\/\"><span style=\"font-weight: 400;\">Restos du Coeur<\/span><\/a><\/span><span style=\"font-weight: 400;\"> pour venir en aide aux plus d\u00e9munis. Tout ce que vous ne consommez pas est donn\u00e9 gracieusement aux Restos du Coeur ! En plus d\u2019\u00e9viter le gaspillage, nous oeuvrons \u00e0 vos c\u00f4t\u00e9s pour aider notre prochain.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Objectif z\u00e9ro plastique : <\/span>N<span style=\"font-weight: 400;\">ous avons d\u00e9j\u00e0 mis en place des robinets d\u2019eau filtr\u00e9e dans la plupart de nos espaces afin d\u2019\u00e9viter au maximum les bouteilles en plastique. Afin d\u2019\u00e9viter la vaisselle jetable, nous avons aussi choisi de vous mettre \u00e0 disposition de la vaisselle en verre, c\u00e9ramique ou encore en bois. <\/span>Sur le long terme, <span style=\"font-weight: 400;\">nous travaillons \u00e9galement sur les contenants pour toute notre partie traiteur afin l\u00e0 aussi d\u2019\u00e9liminer le plastique.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Privil\u00e9gier un approvisionnement responsable : <\/span>C<span style=\"font-weight: 400;\">hez Keeze, vous pourrez retrouver un caf\u00e9 produit par <\/span><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/pro.misterbean.fr\/fournisseur-cafe-professionnel\"><span style=\"font-weight: 400;\">Mister Bean<\/span><\/a><\/span><span style=\"font-weight: 400;\"> afin de privil\u00e9gier de petits producteurs. Nous choisissons aussi au maximum de travailler avec des artisans. <\/span>P<span style=\"font-weight: 400;\">our tout ce qui concerne l&rsquo;ameublement et la d\u00e9coration de nos espaces. Nos nouveaux \u00e9quipements informatiques sont eux achet\u00e9s sur Backmarket et sont de seconde main.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Une \u00e9nergie durable : chez Keeze nous misons aussi au maximum sur une \u00e9nergie durable. 90 % de nos contrats d\u2019\u00e9nergies sont issus d\u2019\u00e9nergies renouvelables. <\/span>E<span style=\"font-weight: 400;\">t nous avons uniquement recours aux v\u00e9hicules \u00e9lectriques que \u00e7a soit pour nos managers, notre \u00e9quipe de direction ou la livraison des petits d\u00e9jeuners et des pauses.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">L\u2019importance de l\u2019\u00e9quilibre entre vie professionnelle et vie personnelle se fait de plus en plus ressentir notamment suite aux mouvements sociaux qui ont travers\u00e9 la France ces derniers mois. <\/span><\/em>L<em><span style=\"font-weight: 400;\">a crise du COVID-19 a renforc\u00e9 cet \u00e9quilibre. Il est devenu fondamental de consid\u00e9rer le travail comme un \u00e9l\u00e9ment directement li\u00e9 \u00e0 notre identit\u00e9. <\/span>M<span style=\"font-weight: 400;\">\u00eame si, avec les diff\u00e9rentes crises que nous avons travers\u00e9es, l\u2019\u00e9panouissement reste le socle de notre vie.&nbsp;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs semaines pass\u00e9es \u00e0 travailler depuis chez soi, seul, en famille, \u00e0 la campagne, en ville, le confinement impos\u00e9 pour lutter contre le COVID-19 sera sans aucun doute \u00e0 l\u2019origine de diverses \u00e9volutions pour notre soci\u00e9t\u00e9. Que \u00e7a soit pour les pouvoirs publics ou bien dans notre mani\u00e8re de consommer. 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