The Team building sometimes has bad press: considered a gimmick, seen too much or poorly executed, it can evoke as many annoying memories as strong moments. However, well thought out, it is now establishing itself as a real strategic lever to strengthen cohesion, commitment and even collective performance.
So is team building just a fad or a powerful HR tool when used well? Spoiler: it's not the activity that counts, it's the intention and the setting that counts.
Why does team building still have a cliché image?
1. Copy-and-paste formats, without customization
Many companies reproduce generic formulas that are disconnected from their culture or the profiles of their teams. The result: an activity that falls flat, and a team that feels... unconcerned.
Key to success: To think tailoring. Good team building does not check a box, it answers a specific need.
2. Too simple an answer to complex problems
A cooking workshop will not repair six months of internal tensions. Team building is A reinforcement tool, not an organizational band-aid.
It must be registered in a coherent management strategy, not as an isolated response.
3. Excessive expectations... or poorly framed
Faced with the sometimes exaggerated promise of “transforming team dynamics in one day”, disappointment is common. A good team building Don't change everything, but he can Accelerate dynamics that are already under way.
4. A lack of post-event follow-up
Too often, collective activity stops where it starts: at the end of the day. However, It's the feedback — and sometimes the discussions the next day — that create a learning and progression loop.
What well-designed team building can really do
Despite preconceived ideas, The benefits of team building are concrete... as long as you think of it as a team experience, not just a fun activity.
Here's what businesses can expect actually :
1. Improving communication
Create an informal environment where speech flows more freely. Office walls are falling, exchanges are being reinvented.
2. Strengthen collaboration
Team games, challenges or workshops require Listen to each other, delegating, Play collective. It is the ideal training for cooperation.
3. Stimulating creativity
Getting out of the box often triggers new ideas. An inspiring place, a different activity, and brains are activated differently.
4. Creating trust
Working together on a non-professional goal allows discover others in a new light. And often, that brings more than a lot of meetings together.
5. Reducing stress
Offering a moment to breathe in busy weeks: it's good for the mind... and for productivity.
6. Reinforcing commitment
An employee who feels recognized, integrated, and connected to his team is more involved. It's as simple as that.
How to organize a really effective team building?
The secret of good team building does not lie in the choice of activity, but in its consistency with your goals team and your corporate culture.
1. Define the objective before choosing the activity
Ask yourself a simple question:
What are we looking to strengthen today?
Communication, commitment, inter-team relationships, leadership?
It is from there that the correct format will appear.
2. Adapt to your culture (really)
An escape game will not have the same effect in a design start-up as in a legal department. Adapt the background, but also The tone, the rhythm, the place, makes all the difference.
At KEEZE, we support companies in The choice of format and The right framing, thanks to our spaces designed for collaboration and creativity.
3. Never overlook feedback
Good team building extends into post-event exchanges. Take 15 minutes to collect feelings, adjust, capitalize. This is where the long-term effect comes in.
Team building in your image, in an inspiring setting
Chez KEEZE, we believe that successful team building starts with a A place that makes you want to collaborate in a different way. Our spaces in Paris are designed to combine comfort, inspiration and functionality. With or without outdoor entertainment, collective experience is at the heart of our approach.
Organize your strategic workshop, your cohesion break, or your Post-seminar team feedback in a place that stimulates exchanges.
What if you made team building a useful, fluid, and memorable moment?
